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About Us

Christie X White originally started as a hobby in 2020 lockdown. I made candles to pass the time, inspired by mum who had been making candles for her personal use for years. As I was creating the brand, I began to delve into what I wanted CXW to represent. The one thing I was sure of is I never wanted it to be like other brands, as I felt there’s no power or authenticity in copying what has been done before. So I took inspiration from my journey into adulthood and self-love. 

 

Self-love is a different journey for many. For me, a lot of my struggles revolved around my hair. Throughout my entire teen years, I hid behind relaxers, weaves and extensions; and refused to wear my hair naturally. I never really loved my natural self and did not appreciate any of my defining black features. It seems crazy to me now as I am so proud to be black, and I wouldn’t change my afro hair for the world. 

My Afro has now become a strong part of my identity, which is why I also had to make It a predominant part of Christie X White. I also wanted to create products that are minimalistic and allow everyone the chance to have afro-centric pieces in their home regardless of their style. 

Christie X White celebrates Afro hair whilst also promoting self-love and positivity. We create beautiful handcrafted products that are vegan and cruelty-free. Whether you’re lighting our candles, carrying our tote bag, or admiring one of our prints, you’ll be reminded that you are beautiful, capable of great things, and worthy of celebration every day.

- Jaydene Christie 

Founder of Christie X White

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